5 Reasons you should run SMS marketing

It’s one of the more efficient and affordable ways to promote your products and services, but unfortunately, few local businesses use it. To help you realize the full potential of SMS marketing, we’ve listed some of its benefits here.

1. It’s two-way conversation

   Marketing is all about communication. You can have the best services and products, but if you’re not communicating this value to potential customers, your efforts will have a little reward. The good news about marketing is that, while the principles and ideas behind it stay largely the same, there are always different ways to communicate value to your customers. SMS marketing allows you to have two-way conversations with your client’s through a device that they have on them all the time.

2. It’s affordable

   SMS marketing is not as costly as you may believe it is. With Smiley, SMS messages cost $0.05 each depending on how long your message is. If you’re skeptical about SMS marketing, you could try it first with your VIP list. Sending an SMS campaign to a list of 100 of your best clients will cost you about $5. If 1 out of 100 customer’s takes you up on offer, you will have covered your cost. In this example, that will make for a conversion rate of 1%, although most SMS campaigns have a conversion rate that’s closer to 8%.

3. Short messages are to the point

   With SMS marketing, your message is to the point, rather than being buried in a 600-word email. Although there are a time and place for both, SMS marketing is better suited to promotions, quick updates, and time-sensitive offers.

4. Higher open rates

   It’s not rare to have multiple unread messages in your email inbox, but most people will read a text message within minutes of its arrival. Statistics show that 98% of text messages will be opened, and most will be within the first 3 minutes of being received. This is a drastic difference to email marketing’s average open rate of 19.91% in the beauty and personal care industry.

5. Higher conversion rates

   Conversion rates average 8.22% for SMS marketing, which is far higher than the email with its 1.73% average conversion rate. The affordability and high success rate of SMS marketing make it one of the more valuable tools in your marketing toolbox.

The case for SMS marketing is strong, and there is no hiding the fact that it works. So yeah, you can give it a try for all it is worth and try as much as possible to be strategic in your use.

All the best.