A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. With over 400 million monthly active users per month and 70 million pictures shared per day, Instagram has overtaken as the best social media platform to engage with your audience and promote your business or brand for free.
As with all social media marketing efforts, consistency is the name of the game. Consistently posting high quality and story-telling photos as well as genuinely engaging with your fans will steadily strengthen your brand awareness and fan base.
For local business, besides being consistent, we give you three simple tips to help you get more out of Instagram marketing.
Build profile that attracts your target customers
Accurately describe what you do and your unique selling point (USP) on your profile, because it is a great chance to set yourself apart from competitions by writing a profile that speaks to your ideal client. You want to attract people that are genuinely interested in what you can offer, and they are more likely to make a purchase and become loyal customers in the future.
Also, be sure to include your location (city or region), contact details (email and phone number), as well as store hours in your profile, so potential customers know exactly how to reach you. If you have a website (you should), add the website URL as the last part of the profile so followers can find more about your services outside of Instagram.
Geotag your photos
Geotag, also known as location tag, on Instagram can be used to tell your followers where the photo was taken. But more importantly, it makes your photos discoverable when local users do a location search. It is an excellent way for potential new clients to find you!
Use location hashtags
The hashtag is a way of categorizing content on social media. You can use hashtags for events, custom topics, etc. and they allow your content to be easily discovered by other people. If you are a local business and want to increase the reach of your posts, you should use a location hashtag that will help clients find you even if they’re not looking for your exact location.
Local businesses should put Instagram high up on the social media marketing strategy list and leverage its high engagement level to increase brand awareness, grow audience size, and ultimately drive more foot traffic to the store.
I hope the above three tips on Instagram marketing can help you drive more store traffic and sales!