The Net Promoter Score (NPS) has become one of the most recognized methods for measuring consumer loyalty. Many large companies have already been using it on a continuous basis.
As shown in the infographics, American Express saw a 10% to 15% increase in spending and four to five times increased retention.
NPS provides an unambiguous look at how likely your customers are going to stay with you and recommend you, and since customer retention is the most crucial metric for measuring the health of an organization, NPS is proving itself to be an effective system for predicting the long-term health of a company.
In a customer-centric world now, it is even more vital for local businesses to increase customer loyalty and retention. So give NPS a try now!