We are exposed to countless ads each day. Over time, people learn to look only at information that is relevant to them and ignore the rest.

For a small business, paid search and social advertising can also become a steep cost. What are the alternatives?

Businesses have long benefited from word of mouth from their advocates. One surprisingly simple approach is to ask those advocates for a recommendation. The harder part is knowing who to ask and when to ask.

Smiley was built to help local businesses identify their advocates, collect feedback, and ask for recommendations at an appropriate time.